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PASW® Direct Marketing from SPSS Inc. Empowers Marketers With Quick, Easy Statistical Analysis to Improve Customer Acquisition

Marketers face never-ending challenges to acquire and retain customers. Rising postage costs, limited and shrinking budgets, a myriad of media outlets, and lack of value from customer relationship management (CRM) software make it more important than ever to utilize statistical analysis to plan and execute direct marketing campaigns.

To meet these challenges, SPSS Inc. (Nasdaq: SPSS), the leading global provider of Predictive Analytics software and solutions, today released PASW® Direct Marketing that guides and automates the analysis of customers, prospects and campaigns. Built for business users, and requiring no knowledge of advanced statistics, the newest addition to PASW Statistics 18 translates customer and market data into improved results – in purchases, responses to offers, or increased loyalty and satisfaction.

Analyses that previously required multiple steps and knowledge of statistical techniques can now be completed in minutes to drive more targeted and effective campaigns. PASW Direct Marketing has an intuitive interface allowing marketers to quickly perform sophisticated analysis with six analytical procedures, including recency, frequency, and monetary (RFM) analysis, cluster analysis, and prospect profiling. PASW Direct Marketing also allows marketers to improve campaigns to potential customers through postal code analysis, propensity scoring, and control package testing.

Dan Skoglund, president, marketing services group at dbp Chicago, a marketing and production services agency, said, “PASW Direct Marketing is a fantastic tool that allows our non-technical business users to get results delivered in seconds that are easily deciphered in color-coded charts. This module gives users all the statistical tools they need to easily conduct various marketing analyses, which are essential for companies like dbp Chicago to better understand and classify customers, and improve campaign results.”

For marketers today, the old adage still holds true, that “half the money spent on advertising is wasted; the trouble is I don’t know which half.” Organizations can quickly maximize the value of marketing dollars by selecting the customers and prospects most likely to respond to campaigns. For instance, the “propensity to purchase” function relies on previous response information and customer characteristics in ranking which customers and prospects are likely to respond to an offer. This eliminates people on mailing lists least likely to respond, and keeps funds and resources targeted on profitable revenue generation at every interaction.

Gina Miller, vice president, director of customer engagement at Colman Brohan Davis, Inc., a brand strategy and creative marketing firm, said, “We use research and data-driven insights to help brands find a differentiated position in highly competitive industries. We constantly work to develop more cost-effective, strategic communications that drive revenue. PASW Direct Marketing is a smart application that better targets campaigns, and is a tool that can streamline our ability to identify, keep and nurture the best customers.”

Jason Verlen, chief product strategist for SPSS, said, “The top marketers are taking a mathematical approach to better understand customers and optimize campaigns. Knowing specifically which customers to target – and more importantly, who not to target – reduces marketing waste and quickly adds ROI and value, so marketing is no longer viewed as a business expense. PASW Direct Marketing – and all the new modules now available with PASW Statistics 18 – deliver incredibly robust functionality that increases the usability of advanced analytics on a single platform.”

Register for PASW Direct Marketing Webinar

For more information on PASW Direct Marketing, please register for a complimentary webinar – “Easily Identify the Right Contacts” – on Wednesday, August 19, 2009, at 11 a.m. CT.

Pricing and Availability

All PASW Statistics 18 modules are now available for Windows, Linux and Mac platforms on the desktop; and Windows, Solaris, Linux, AIX and HP/UX on the server. Pricing for PASW Direct Marketing, and every other PASW Statistics 18 module is available at the SPSS Web Store.

About SPSS Inc.

SPSS Inc. is a leading global provider of Predictive Analytics software and solutions. The Company’s complete portfolio of Predictive Analytics Software (PASW) products – data collection, statistics, modeling and deployment – captures people’s attitudes and opinions, predicts outcomes of future customer interactions, and then acts on these insights by embedding analytics into business processes. SPSS Solutions address interconnected business objectives across an entire organization by focusing on the convergence of analytics, IT architecture and business process. Commercial, government and academic customers worldwide rely on SPSS technology as a competitive advantage in attracting, retaining and growing customers, while reducing fraud and mitigating risk. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit

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